Victoria Bitter asks Australians to swap solar power for beer - AdNews

Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.

The Solar Exchange program allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB.

“The VB Solar Exchange gives the term ‘people power’ a whole new meaning," Clemenger BBDO Melbourne senior creatives Dal Evans de Almeida and Michael Hughes say.

Solar Exchange has been developed in partnership with the 5-star rated energy retailer Diamond Energy, and Power Ledger, a blockchain-powered software platform that facilitates the Solar Exchange.

“Last year we put the Australian sun to work and started brewing VB with 100% offset solar energy," Victoria Bitter general manager marketing Brian Phan says.

Published On: Thu, 08 Apr 2021 00:56:15 GMT